To develop and implement a social media campaign plan.
Increase brand awareness by at least 10% and encourage 10,000 participation in the annual marathon Race.
We developed a comprehensive social media marketing strategy, that used organic and paid engagement on Facebook, Twitter and Instagram to generate the much needed awareness, and encourage participation by driving our target audience to the online registration portal.
- Awareness of the annual Access bank Lagos marathon grew by 20%.
- More thank 25,000 people registered and participated in the race after seeing our communications online.
- Social media followership grew by 15%